Tuesday, September 26, 2017

Coleman Northstar Review








This product is bright. We lit campfires, cooked, played board games, had parties, and even chopped wood on moonless nights with this lantern. It's warm, too. During one of our parties we put the Northstar near Grandma when she was chilly. It was quite effective. The COLEMAN LANTERN does make a bit of a hissing sound when it is lit, and when the fuel is about to run out it makes a rather loud whistling noise.


Brightness


The Northstar was the brightest of all the lanterns that we tested. It is really, really bright, putting out 1540 lumens on the highest setting. On its brightest setting it does consume a lot of fuel. One 16 oz canister of propane lasts about four to five hours on high and and about eight hours on medium to low. It is fully adjustable and can be set on lower settings that don't use up as much propane, but on the lowest setting, especially if the propane canister is getting low, it occasionally makes a rather loud whistling noise.
Ease of Use


The Northstar has an InstaStart ignition that is awesome. It failed to light immediately only rarely during our seven-month-long testing period where we used it nearly every single night. Just turn the fuel knob and press the red button and it lights instantly. It was easy to initially assemble and installing the mantle wasn't too much trouble, but does take a bit of patience. The mantle does smoke a lot at first, but then it burns off and shines very brightly. After the initial installation of the mantle it doesn't smoke anymore when you relight it. During this testing period we only had to change the mantle once.

Monday, April 17, 2017

7 Qualities the Army Instilled in Me That Helped Me Launch a Business



In December 2013, the U.S. Army launched the “Defy Expectations” recruitment campaign, in which, according to the campaign’s press release, “the U.S. Army takes the audience's expectations about what the Army experience is like and turns it on its head in a surprising but realistic way.”

One video in particular focused on a drill sergeant asking each recruit “What are you doing here?” The first two recruits respond predictably: “To be a soldier, drill sergeant.” It’s the last recruit that flips the audience’s expectations, answering, “Training to be a graphic artist, drill sergeant.” The sergeant is impressed, exclaiming, “Outstanding! Now that’s a man with a plan!”

The sentiment behind this series of ads is fairly clear -- as the director of marketing at the Army Marketing and Research Group James Ortiz succinctly states, the ads allow one to “really consider the Army for what it is -- a unique life-changing career and education opportunity and an incredible foundation for success today and tomorrow."

Master These 4 Simple Pitching Concepts to Capture a Room's Attention



Being able to express your business idea in a clear, concise and coherent way is how entrepreneurs attract investment, new partners and talent. Pitching a new business to an audience, however, especially a large room full of potential partners, can be incredibly intimidating. Moreover, trying to fit everything you know and want to say about your idea in a short pitch, without sounding like a southern cattle auctioneer, is always a challenge.

It all comes down to delivery.

The Truth Behind 12 Common Startup Funding Myths



The recipe for business success requires a dose of ambition and dedication, and a healthy portion of perseverance, but make no mistake about it, money is the ingredient that will ultimately make it sustainable.

Funding a startup business, however, is a tricky proposition. It is even trickier with young and inexperienced entrepreneurs who mistakenly believe they can outthink a sophisticated business environment or that their business is "different" than other businesses.

So before you set out to develop a pitch and raise money for your new business idea, understand the truth behind a few of these popular funding myths.